From the Journal Now (Winston-Salem Journal)
In 1987, the science-fiction satire Max Headroom depicted a media-obsessed future in which television commercials were reduced to one-second bites.
Welcome to the world of tomorrow. During Sunday's Super Bowl, Miller High Life will show a series of one-second commercials. But let's hope they don't have the same effect as the "blipverts" on Max Headroom, which over-stimulated sedentary viewers and caused them to explode.
Since Budweiser is the official beer sponsor of the Super Bowl, MillerCoors had to go to individual NBC affiliates to buy airtime. Hank Price at WXII confirmed that the ads would air here, and that MillerCoors had bought four seconds of airtime. He said that the station does not discuss the rates it charges advertisers, so we don't know if they paid 4/30th the going rate or more.
OK, so I do not have my jetpack that I was told I would have when I was a kid (40 years ago), but stuff from 20 years ago is now coming true.... this is weird. Here is hoping that those watching will not explode!